Annie Sloan

Chalk Paint Primer Red

A mineral brownish-red for a timeless vintage look

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CHF 14.90

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Content: 120ml
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Start your project between the 10. October and 12. October

Historic look with earthy red paint

Primer Red is a deep, mineral brown-red that is reminiscent of classic primers and shards of pottery. This red paint forms the perfect base for any true Shabby Chic lover. It is the ideal red color for rustic upcycling and history-steeped vintage projects.

As a high-quality furniture paint, it can be applied directly as chalk paint on wood or metal without any tedious preparatory work. Whether you want to restore a cabinet or design a Shabby Chic table in a country house style – this red paint is impressive thanks to its timeless depth and simple application in the DIY sector.

Perfect color combinations:
Primer Red is a fantastic partner for cool contrasts like Greek Blue or the elegant, grey-toned Chateau Grey.

Shipping & Delivery

📦 Shipping from CHF 7.90 with Swiss Post
🚚 Free shipping from CHF 120.–
⚡ Economy: 3–5 business days | Priority: 1–2 business days

Shipping within Switzerland & to Liechtenstein

Easy Returns

↩️ 14-business-day return policy
You can return unused items within 14 business days. After receipt, we will refund the value of the goods (excl. shipping costs).

Total
primer-red-chalk-paint-tm-120ml-tin-sqaure

CHF 14.90

CHF 14.90

PRODUCT BENEFITS
GOOD TO KNOW
APPLICATION
RANGE

the benefits of Annie Sloan Chalk Paint

✓ OFTEN NO PREP REQUIRED – usually no sanding or priming needed
✓ ADHERES TO ALMOST ANYTHING – from wood and metal to plastic
✓ HIGH OPACITY – rich color with just a few coats
✓ VERSATILE LOOKS – from smooth and modern to vintage and textured
✓ LOW VOC & WATER-BASED – pleasant for creative projects at home

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Good to know

✓ Water-based and low-VOC
✓ Colors can be mixed with one another
✓ For many surfaces such as wood, metal, plastic, fabric, and more
✓ For indoor and suitable outdoor projects
✓ Fast-drying – usually touch-dry after approx. 20–30 minutes
✓ Meets the requirements of the European toy safety standard EN 71-3

It's that simple

  1. Clean
    Ensure the surface is clean, dry, and free of grease.
  2. Paint
    Apply Chalk Paint™ with a brush or roller. One to two coats are usually sufficient.
  3. Seal
    Once dry, protect with wax or lacquer – depending on the level of wear and desired finish.

Which size do I need?

  • 120 ml – approx. 1.3 m²
    Ideal for small furniture, accents, and for trying it out.

    Depending on the project, enough for, for example, a chair, a small bedside table, a stool, or picture frames.

  • 500 ml – approx. 6.5 m²
    The practical size for most furniture makeovers.

    Ideal, for example, for a chest of drawers, a sideboard, a small desk, or several smaller pieces of furniture.

  • 1 liter – approx. 13 m²
    For large furniture and more extensive projects.

    Ideal, for example, for a wardrobe, a large sideboard, a display cabinet, or several pieces of furniture.