Annie Sloan
Wall paint primer red
CHF 14.90
Pay with
Start your project between the 11. October and 13. October
Rustic warmth: Primer Red for an earthy ambiance
Primer Red is a rich, earthy brown-red that evokes the natural pigments of red clay and the timeless aesthetic of historic farmhouses. Within our red color palette, this shade is particularly grounded and radiates unwavering calm. If you are looking for a brown-red wall paint that gives your rooms a warm, almost Mediterranean depth, Primer Red is the ideal choice.
This high-quality paint is specially designed for mineral surfaces (plaster, gypsum, concrete) and also delivers first-class results on paintable non-woven wallpaper (Meistervlies wallpaper collection). Annie Sloan wall paint is extremely durable as well as washable and scrub-resistant. You can easily wipe away everyday dirt from this deep brick red without compromising the elegant, matte finish.
Application is particularly convenient thanks to its high opacity and low-spatter texture. Since our red tones are 100% water-based and eco-friendly, you ensure a healthy living environment without harmful fumes. Discover how Primer Red wall paint brings warmth and comfort to your home.
Recommended color combinations:
Primer Red harmonizes perfectly with the earthy brown of Honfleur or, for rustic, bright contrasts, with Old Ochre.
Our pro tip for a perfect finish:
For a consistent, professional look, we recommend the matching Annie Sloan Satin Paint in an elegant silk-matte finish for door frames, doors, and baseboards. This creates a harmonious overall picture of matte walls and durable details.
Shipping & Delivery
📦 Shipping from CHF 7.90 with Swiss Post
🚚 Free shipping from CHF 120.–
⚡ Economy: 3–5 business days | Priority: 1–2 business days
Shipping within Switzerland & to Liechtenstein
↩️ 14-business-day return policy
You can return unused items within 14 business days. After receipt, we will refund the value of the goods (excl. shipping costs).
the benefits of annie sloan wall paint
✓ HIGH OPACITY
The highly pigmented paint ensures a rich, even color result – usually 1–2 coats are sufficient.
✓ DURABLE & WIPEABLE
Wash- and scrub-resistant – small stains and everyday marks can be easily removed without affecting the matte finish.
✓ QUICK-DRYING & LOW-ODOR
For pleasant and uncomplicated painting in your living spaces.
✓ LOW-SPLATTER & EASY TO APPLY
Can be applied comfortably with a roller or brush and ensures a clean, uniform paint application.
✓ WATER-BASED & LOW-VOC
The water-based, low-emission formula makes Wall Paint a pleasant choice for your home.
Good to know
✓ 100% water-based and low-VOC
✓ Low-odour and quick-drying
✓ Washable and scrub-resistant
✓ Velvety matte finish
✓ High pigmentation and opacity
✓ For interior walls and ceilings
✓ Apply with a paint roller or brush
✓ Priming is generally not required
✓ Tools can be cleaned with water and a little dish soap
It's that simple
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Preparation
The wall should be clean, dry, and free of grease. Repair any holes and uneven areas, and carefully mask off baseboards, electrical outlets, and edges. Generally, no primer is necessary.
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Applying the paint
Stir the wall paint well. Use a brush to paint the corners and edges first, then work over the surface evenly with a paint roller. Thanks to its high pigmentation, the paint usually provides excellent coverage immediately.
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Let dry & enjoy
Allow to dry for about 2 hours. For an especially even and rich finish, apply a second coat if necessary. Then remove the masking tape – and your new look is complete.
How much wall paint do I need?
- 120 ml – for testing
Ideal for trying out your desired shade at home beforehand. Paint a small test area and observe how the color looks in different daylight and artificial lighting conditions.
Coverage: approx. 1.3 m²
- 2.5 liters – for your wall project
The right size for walls and rooms. One can is sufficient for approximately 27.5 m² per coat.
Coverage: approx. 27.5 m²
Coverage is an estimate. Surface, color changes, application technique, and number of coats will affect actual consumption.
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