Annie Sloan
Pure wall paint
CHF 14.90
Pay with
Start your project between the 11. October and 13. October
Modern minimalism: Pure for maximum clarity
Pure is our brightest white – a white color that stands for absolute freshness and modernity. If you love the clean, Scandinavian look or want to create strong contrasts with dark colors, this pure white is the perfect choice for you. In the palette of white shades, Pure is the most neutral option for uncompromisingly bright wall design.
This high-quality wall paint was specially designed for mineral surfaces such as plaster, gypsum, and concrete, as well as for paintable non-woven wallpapers (Meistervlies wallpaper collection). Many fear that such a bright white wall paint is delicate. Pure proves the opposite: Annie Sloan wall paint is extremely robust and scrub-resistant. Even on this radiant white, you can simply wipe away everyday dirt without affecting the matte look. This makes it the ideal choice for modern galleries, kitchens, or light-flooded living areas.
Thanks to the low-splatter formula and excellent coverage, application is clean and efficient. Since our paints are 100% water-based and eco-friendly, you also ensure a healthy indoor climate free of pollutants. Experience how this pure white emphasizes architecture and makes your rooms shine.
Recommended color combinations:
Pure works best alongside bold, modern tones like Oxford Navy, Graphite, or the vibrant Capri Pink. It makes every other color glow more intensely.
Our pro tip for a perfect finish:
For a seamless, minimalist look, we recommend the color-coordinated Satin Paint from Annie Sloan in an elegant satin finish for door frames, doors, and baseboards. This creates a harmonious overall picture consisting of matte walls and durable details.
Shipping & Delivery
📦 Shipping from CHF 7.90 with Swiss Post
🚚 Free shipping from CHF 120.–
⚡ Economy: 3–5 business days | Priority: 1–2 business days
Shipping within Switzerland & to Liechtenstein
↩️ 14-business-day return policy
You can return unused items within 14 business days. After receipt, we will refund the value of the goods (excl. shipping costs).
the benefits of annie sloan wall paint
✓ HIGH OPACITY
The highly pigmented paint ensures a rich, even color result – usually 1–2 coats are sufficient.
✓ DURABLE & WIPEABLE
Wash- and scrub-resistant – small stains and everyday marks can be easily removed without affecting the matte finish.
✓ QUICK-DRYING & LOW-ODOR
For pleasant and uncomplicated painting in your living spaces.
✓ LOW-SPLATTER & EASY TO APPLY
Can be applied comfortably with a roller or brush and ensures a clean, uniform paint application.
✓ WATER-BASED & LOW-VOC
The water-based, low-emission formula makes Wall Paint a pleasant choice for your home.
Good to know
✓ 100% water-based and low-VOC
✓ Low-odour and quick-drying
✓ Washable and scrub-resistant
✓ Velvety matte finish
✓ High pigmentation and opacity
✓ For interior walls and ceilings
✓ Apply with a paint roller or brush
✓ Priming is generally not required
✓ Tools can be cleaned with water and a little dish soap
It's that simple
-
Preparation
The wall should be clean, dry, and free of grease. Repair any holes and uneven areas, and carefully mask off baseboards, electrical outlets, and edges. Generally, no primer is necessary.
-
Applying the paint
Stir the wall paint well. Use a brush to paint the corners and edges first, then work over the surface evenly with a paint roller. Thanks to its high pigmentation, the paint usually provides excellent coverage immediately.
-
Let dry & enjoy
Allow to dry for about 2 hours. For an especially even and rich finish, apply a second coat if necessary. Then remove the masking tape – and your new look is complete.
How much wall paint do I need?
- 120 ml – for testing
Ideal for trying out your desired shade at home beforehand. Paint a small test area and observe how the color looks in different daylight and artificial lighting conditions.
Coverage: approx. 1.3 m²
- 2.5 liters – for your wall project
The right size for walls and rooms. One can is sufficient for approximately 27.5 m² per coat.
Coverage: approx. 27.5 m²
Coverage is an estimate. Surface, color changes, application technique, and number of coats will affect actual consumption.
- Choosing a selection results in a full page refresh.
- Opens in a new window.